Secrets of Successful Websites

Getting a website up and running is only the first step and usually the easiest part. You need to generate traffic and convert those visitors into sales or enquires for your business. Whether you do this yourself OR hire someone to do it for you - a good understanding of web marketing is absolutely essential.

Our recommendation is to learn as much as you can from the experts within the industry just like we did and continue to do. The resources listed below are ones that we have purchased and can highly recommend.

1. The Unfair Advantage Book on Winning the Search Engine Wars

This is a fantastic service. The book itself will give you a complete rundown on how to market your business online but more importantly, the monthly updates are invaluable in alerting you to the latest changes within the search industry. We have been subscribed to this service since 1997.

2. Perry Marshall's Google Adwords Guide

Google adwords can be an incredibly powerful source for generating new sales or leads if setup correctly but you can also loose your shirt. Perry Marshall's adwords guide is one of the best and comes highly recommended.

3. Aaron Wall's SEO Book

A very comprehensive ebook covering everything to do with search engine optimisation by Aaron Wall. The SEO Book is a 328 page downloadable ebook currently available for only $79. Since 2004, over 10,000 SEO professionals have learned SEO by reading The SEO Book. Published as an ebook, you benefit from no shipping charges and access to an immediate download.

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